1. Collecting Information
We collect information that users provide through registration on our Sites for some services and through our users’ use of the Site or Services. This collection of data may include “Personal Information” such as name, address, email address, phone or fax number, age, social media information, job title, credentials, affiliation or organization. This can also include inquires made to the Site and/or content you share on the Site.
It can also include the collection of “Non-Personally Identifiable Information” through tracking systems. This includes information about your devices, including your IP address, location of the device, browser information, operating system, usage data, pages you visited on the Site, tally page views throughout our Sites, or other technical identifiers. In market research studies, we may track what computers respond to a survey. This information enables us to better provide Services and content and to respond to our users’ needs. It also is used to help our advertisers and sponsors to better understand the demographics of our audience.
Registration: Some services require user registration. For the registration process, we may require information such as, name, address, e-mail address, zip code, and other profession information such as education background, field of study, current position, and practice area. Registration will provide you with choices regarding the types of newsletters and other information we send. By registering and consenting you agree that we may send you emails and other communications regarding information specific to our Service(s) or other opportunities we may provide.
Forums: If you use a forum where you share information with other users, these discussions are open to the public. Any information that you provide on a forum may be collected by us and/or by third parties.
Market Research: When you participate in market research studies and surveys for us or on behalf of third party sponsors, in addition to the responses you choose to provide, you may be asked to provide Personal Information.
Continuing Medical Education: By participating in Continuing Medical Education (CME) or a Continuing Education (CE) activity through the Site you may be asked to provide Personal Information. Additionally, there may be data collected and stored regarding credits that you earn, on-line participation and activity.
2. Use of the information
We may use your information for any lawful business purpose, including, but not limited to, corresponding with you, providing announcements, offering or furnishing products and services, personalizing the types of information you receive from us, assessing trends in your use of the Sites, developing content and functionality that helps us better serve your needs, improving the services we provide and engaging in advertising and marketing activities. In addition, here are some examples of the ways in which we may use information:
To respond to your questions;
To confirm or fulfill purchase and/or registration requests;
To provide to you the services, events, subscriptions, or information you requested;
To send you information about third party services through pop-ups, banners and emails.
To target advertising and marketing communication to your interests and geographic location;
To conduct and administer tests, surveys, sweepstakes, competitions and/or similar promotions;
To contact you regarding CME/CE activities, news, or other resources and to advise you of products or services that may be available;
To display content we think may be of interest to you and customize your visit to the Site and with communications;
To notify you about website maintenance, updates, and new features;
To send and manage educational outcomes measurement surveys;
To get your feedback to assess user-satisfaction or other needs and interests;
To perform information analysis, compliance audits, and data metrics;
To evaluate the use and the effectiveness of the Services that we offer which can include the effectiveness of content, advertising or programs; and to help us create new tools, features, and services and improve our Site, content, and Services;
To provide required reporting on CME/CE activity to the appropriate monitoring bodies and involved CME/CE providers;
To study our CME/CE activities for effectiveness and understand educational needs;
To maintain archival records of your participation for historical and research purposes, subject to retention limits imposed by applicable laws;
To comply with applicable laws, rules, or regulations; and
Otherwise in rendering, administering, and improving the Site, our Services, and our business.
3. Sharing of the Information
We may share your information.
Business Administration: We use third party service providers that help facilitate, manage, and/or analyze our Services (including web servers, cloud storage systems and service providers, support teams, web analysis, and others). These companies are authorized to use your Personal Information only as necessary to provide these Services are subject to contractual obligations to maintain such information confidential subject to certain exceptions. However, these third parties operate under their own privacy policies, and we are not responsible for those policies.
Legal Requirements: We may share your information as necessary to comply with applicable legal requirements such as a law, regulation, search warrant, subpoena or court order legal requirements, as is necessary and permitted by applicable laws to protect and defend our rights or the rights of our users or third parties; or as is permitted under applicable laws to meet national security and similar requirements;